The troika pulls the mobile chip forward: the ARM frame constitutes the emerging overlord

The strength of the instruction is an important indicator to measure the performance of the CPU. From the current mainstream architecture, the instruction set can be divided into two parts: complex instruction set (CISC) and reduced instruction set (RISC). The representative architecture is X86, ARM and MIPS, in which the CISC system is mainly used for high-performance processor CPUs such as servers, PCs, and network devices. The RISC system is mostly used in high-performance microprocessor CPUs other than the X86 camp.

ARM architecture becomes the emerging overlord

As the global chip consumer market moves toward mobile migration, the leading edge of ARM continues to grow and gradually become a new dominant. In recent years, ARM authorized cooperative enterprise scale and chip shipments continue to grow at a high speed. As of the first quarter of 2014, ARM authorized enterprises reached 1,100, and single-quarter shipments reached 3 billion, an increase of more than 20% over the past year. The market share is as high as 95%. Most of the current suppliers of smartphones and tablet chips, such as Qualcomm, MTK, Apple, Broadcom, Samsung, Quanzhi, and Ruixinwei, all develop related products based on the ARM technology architecture. In the first quarter of 2014, the market size of the communication baseband chip reached US$4.7 billion, up 2.5% year-on-year. Qualcomm dominated with a 66% share, followed by MTK and Spreadtrum with 15% and 5% respectively; Chip shipments were 332 million, up 25% year-on-year, with Qualcomm, Apple and MTK ranking the top three with 53%, 16% and 13% respectively.

ARM architecture

The advantages of mobile SoC integration have become a weapon for ARM camp chip makers to attack the city. All chip companies that are not in line with the development trend will gradually be eliminated. The mobile SoC takes the integration of the combo chip to a new level, making it a single chip that combines mobile baseband, application processor and wireless connectivity, reducing the development cost and cycle of mobile smart terminals. Has become the mainstream chip product development method. Mobile SoC design is a balance of performance, power consumption, stability, process and many other aspects, and is currently evolving to a higher level of integration, and the difficulty of chip package debugging is also increasing. Qualcomm and MTK benefit from the successful "card position" in technology and application, and realize the high integration and chip integration of baseband, processor, RF, PMU SoC, occupying the commanding height of the ecosystem. In the third quarter of 2014, Qualcomm and MTK accounted for 42% and 23% of the global mobile SoC market respectively. Other mobile chip makers, in addition to Samsung and Apple self-sufficiency, have deteriorated. With the successive withdrawal of STE and Broadcom from the competition of the main control chip, it is expected that the competition in the entire mobile chip market will be further concentrated in the future.

ARM quickly cuts into the emerging wearable market with low power consumption, and builds a multi-device collaborative acceleration ecosystem. ARM architecture processors are not only widely rooted in traditional embedded applications due to their low power consumption, but also the first choice for the international mainstream well-known wearable products. In the field of traditional equipment, the ARM Cortex-M series has more than 40 partners worldwide, including intelligent measurement, human interface devices, automotive and industrial control systems, large household appliances, consumer products and medical devices. In the mobile wearable field, ARM still dominates. At present, the main application scenarios include smart glasses, smart watches and smart wristbands, and many well-known products, such as Google glasses, Pebble smart watches, Fitbit and so on. In addition, ARM is also actively building an open source mbed IoT chip development platform to help wearables work with smart machines and the cloud, breaking through data storage and computing bottlenecks. Mbed provides free development tools and basic open source hardware and software components to help rapidly develop innovative devices based on the ARM architecture, while integrating connectors, sensors, cloud service software components and development tools to create a dynamic collaborative ecosystem. ARM also works closely with wireless communications organizations such as Wi-Fi, Bluetooth, and ZigBee to ensure that the mbed platform covers the latest wireless communications technologies.

ARM actively cooperates with many parties to promote server customization and personalized development, and strives for the cloud computing low-power server chip market, but limited by performance, software system compatibility, overall cost and complete solutions, it is difficult to break through in the short term. Intel enters the low-power server market from top to bottom. It has launched Atom S1200 series data center SoC platform and Avoton platform to provide higher energy efficiency ratio. ARM enters from bottom to top, and is jointly developed by AMD, Marvell and Qualcomm. ARM architecture server chips, the price and power consumption are 10% and 50% of Intel's respectively. However, due to the gap in industry support, Calxeda changed from a pioneer to a martyr, and Samsung and Nvidia gave up. Qualcomm shifted its strategic focus to the IoT chip market, which integrates mobile phones, tablets, PCs, servers, cloud software and various innovative technologies.

MIPS architecture to seize the wearable market

MIPS has long cultivated the digital home products market and missed the development opportunities of the mobile Internet. MIPS allows chip vendors to make free changes to the architecture. The licensing model is more open and flexible than ARM, but the "academic" genes make MIPS commercialization weak, thus missing the outbreak of the mobile smart terminal market. After the acquisition transformation, MIPS leveraged the high-end proApTIv, multi-threaded interApTIv and compact and efficient microApTIv microprocessor products to power the home entertainment, networking, mobile and embedded applications markets. Face-to-face with the ARMCortex-A, Cortex-R and Cortex-M series. However, it turns out that MIPS is facing great challenges with its new products to shake the huge ecosystem of ARM mobile smartphones and tablet PCs. For example, MIPS-based smartphones launched by TCL and other manufacturers have basically failed.

MIPS takes the lead in the development of smart watches and accelerates the expansion of health care and fitness equipment. As the only IP provider of Android Wear, ImaginaTIon makes the MIPS architecture take the initiative in the field of smart watches. With the addition of more chip vendors, medical health and fitness equipment will also become the focus of development. Currently, Imagination has its MIPS, PowerVR, Ensigma

Core technology products such as (RPU) are included in the Android Wear ecosystem, and combined with the industry's multi-faceted force to launch a reference design based on the MIPS core and various hardware platforms to accelerate the launch of wearable products. As a typical representative, Newton platform has been successfully applied to smart watches and fruit shell smart watches. Due to the integration of temperature and humidity, ECG sensing and other devices, the platform will be widely used in various health care, fitness and other product designs in the future. In addition, Imagination has authorized Indian startup Ineda to develop low-power system-on-a-chips that deliver industry-leading power and energy efficiency. Ineda uses the PowerVR image processing core and MIPS main processor architecture to develop wearable processing unit chips. Its Dhanush WPU series includes four models for different product markets. The chip uses a self-developed "hierarchical computing architecture", the lowest level chip targeted It is a simple wearable device such as a bracelet. The high-end chip is aimed at devices such as smart watches on the Android platform, and the battery life can reach more than 30 days. In April 2014, Ineda Wearable Chips received a $17 million investment from Qualcomm Samsung and has broad prospects for development.

X86 architecture transforms into emerging markets

Intel is the king of the PC and enterprise processor markets and is currently working to extend its penetration into the mobile smarter market. Intel has dominated the production of high-margin personal PCs and enterprise market processors for the past few decades, and it is the lucrative gross margin that has led Intel to continue to pay high prices to develop next-generation processor technology and production line processes. Stay ahead of the competition with at least one generational technological advantage.

X86 architecture

In the era of mobile Internet, a processor sells only a few dollars, and the profit margin is meager. Intel's "high R&D, high gross profit mutual drive" business model cannot be maintained, and the layout of mobile chips lacks core interests, resulting in low power consumption and low unit price of Atom. The processor is always one or two generations behind the most advanced Core processor in terms of technology. In addition, the cooperation model between mobile SoC market companies is not suitable for Intel. In order to save manufacturing costs and reduce power consumption, mobile SoCs often need to integrate multi-vendor IP blocks into one piece, which poses a severe challenge to the Intel architecture licensing model. The ARM design and production are separated, and the designed IP blocks can be separately licensed to each manufacturer to customize and integrate. The manufacturing adopts relatively mature production lines with low cost and many optional manufacturers. For a variety of reasons, Intel X86 has completely lost in the mobile chip market, so that in the past two years, it has to increase customer subsidies and technical support to maintain customers and expand the market. From 2013 to the present, Intel has accumulated losses of nearly 7 billion US dollars in the mobile chip market. The subsidy for mainland white card X86 tablets is as high as 50 US dollars per unit. It is estimated that in 2014, Intel will ship 40 million pieces in the tablet chip market, accounting for 20%. Share.

X86 transforms business models for emerging markets, supporting personalized design and third-party integration. The quark processor is mainly for small wearable and smart IoT devices such as smart watches and smart homes. Its size and power consumption are one-fifth and one-tenth of Atom's respectively. This product allows Intel's antennae to be extended and entered. Market segments such as the Internet of Things and wearables. In addition, Intel also introduced the Edison platform, which is based on a highly integrated, full-featured design that reduces development difficulty. It is equipped with a dual-core Quark SOC chip and integrates flash memory, Bluetooth modules, and WiFi modules to support a variety of scalable I/O. In terms of business model, Quark also gradually implements an open strategy to meet the differentiated development of electronic products through personalized design and customized services. The first is to design from passive selection to self-synthesis. For example, the Atom processor can only use selected graphics processing units and system-on-chip components. Additional functions are required to add separate chips. Quark chips allow customers to integrate themselves. The functional modules, such as the whole machine and the system vendor, can add instruction modules for enhancing communication in the chip. Secondly, manufacturing is from vertical integration to third-party OEM. Quark selects 32nm mature process design to break the previous design and manufacturing integration mode, allowing customers to choose third-party OEM.

A Battery Charger supplies current to the base plate. Once the AGV is in charging position and the collector has made contact with the base plate, the AGV computer turns on the current.

The base plate has chamfered entry/exit ramps to facilitate smooth drive-on/drive-off of the spring loaded collector. 


Battery charging stations may be installed anywhere within the system where the production process allows the AGV to stop (staging areas, turn arounds, loading stops etc.). 

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